Online Shopping Could Mean Quieter Black Friday on Cape

moneyBARNSTABLE – Some analysts are predicting a quieter Black Friday than in years past, despite increasing consumer confidence and an improving economy.

More and more shoppers are making their purchases online, which analysts say could lead to smaller crowds on Friday.

“Our bricks and mortar entities on Cape Cod have to compete with a very robust online shopping environment,” said Cape Cod Chamber of Commerce CEO Wendy Northcross.

Northcross added that while consumers may be spending their money differently than in holiday seasons past, she is optimistic about a strong holiday season overall for retailers.

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“The economy has been pretty good. The stock market is strong, retirement accounts are stable. That gives the consumer some confidence,” Northcross said.