The ‘Wow’ Factor When You’ve Been Injured in an Accident

Personal Injury Attorney Steven T. Snow

If you’ve ever been in an accident where someone else was at fault, or if you’ve been a victim of medical malpractice, it can mean months or even years of pain, medical bills, loss of wages, and the inability to live an independent lifestyle. Not knowing whom to call in these trying situations can be frightening and frustrating.

Attorney Steven T. Snow specializes in personal injury and wrongful death cases, whether it’s an injury resulting from a car or motorcycle accident, medical malpractice, or a construction site injury. As a lawyer who formerly worked for insurance companies, he understands how they operate. His insights and understanding of the insurance industry ensure his clients receive the financial compensation they are due.

Focus Groups and Law
In addition to an in-depth knowledge of personal injury law and the insurance business, Attorney Snow is one of the few lawyers in Massachusetts who utilizes focus groups in his cases. A focus group acts as a “mock” jury, hearing the evidence Attorney Snow intends to present at the actual trial. Snow says, “The focus group tells us what we are missing, what they want to hear and what they would award as a jury. This helps us get all the evidence prepared in advance of a real trial. We’ll have our testimony ready, and opening and closing statements fully prepared. These groups point out where any holes might exist in the case.”

He adds, “The focus group also tells you what the ‘wow’ factor was for them in the presentation. All of our information has to be brought down to an outline. I’m in my element when I’m up there. Is it overkill? Ask the clients.”

Snow adds that practicing with a focus group is important not only when a case comes up, but every three to four weeks prior to the trial. “Work, works,” Snow says. “Practice, practice, practice; this is how you make your case the best it can be. These focus groups tell you what you think you didn’t even need to know, and that’s the value of them.”

Snow goes on to say that his focus groups are videotaped, and are followed by a “focus group autopsy” where his team studies the results in detail. “This is not a case of one and done,” Snow says. “A cohesive presentation must be done long before you go to trial.” And as someone who used to represent insurance companies, it is critical that they know he is willing to take his cases to a jury if a reasonable settlement offer is not made. “Many lawyers are unwilling to go to trial, and this usually leads to poorer results for the client.”

Top 5 Questions to Find the Right Lawyer

If finding the best lawyer for your case still confuses you, Attorney Snow suggests you ask yourself the following questions when meeting an attorney:

1. To what extent has your lawyer demonstrated what he/she is going to do for you?
2. Is your lawyer willing to go to trial?
3. Has he/she conveyed to you his/her knowledge of your case?
4. Have they consulted experts in the preparation of your case?
5. Does he/she spend the time to get to know you and your case?

Being injured in an accident that wasn’t your fault requires an experienced personal injury attorney to guide you through the legal process and the insurance company that stands between you and fair compensation. If you’ve been injured in an accident, call the Law Offices of Steven T. Snow at 508-477-7100 or visit to schedule a free consultation.

“You need to choose the right lawyer,” Snow says.

You can find more information about Attorney Steven T. Snow at

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About Ann Luongo

Ann Luongo is the Marketing Writer and Lifestyle Reporter for, and has been writing for Cape Cod and South Shore publications for over 15 years.
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