BOSTON – The state has kicked off a marketing campaign to raise awareness and demand for local seafood products and support the Massachusetts’ fishing industry.
The Baker-Polito Administration program began over the weekend at the 5th annual Boston Seafood Festival at the Boston Fish Pier.
The marketing campaign is also sponsoring a Cambridge chef’s participation in a national cooking competition in New Orleans.
“Through the Seafood Marketing Program, we will work with commercial fishermen, seafood processors, retailers, restaurants and fishing communities to promote the sale of sustainably-harvested Massachusetts seafood products both locally and in markets around the world,” said Governor Charlie Baker. “Our administration is committed to ensuring the future viability of the Commonwealth’s commercial fishing industry and creating a vibrant food economy.”
State Representative Susan Gifford, R-Wareham, who is a member of the Marine Fisheries Seafood Marketing steering committee, said more needs to be done to promote local seafood and that the new program will start that process.
“Here in Massachusetts, we all know we have the best seafood, not only in the country but worldwide,” Gifford said.
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