PROVINCETOWN – Officials in Provincetown are considering a new destination logo and branding for the town.
The Visitor Service Board and the town has contracted communications agency Red Thread Productions, from New York, to help market the town moving into the future.
A presentation was made last month during a joint meeting with Selectmen and the Visitor Service Board pitching the tagline “You Belong Here.”
“It conveys a message that everyone’s welcome and everyone belongs here because it is a diverse town and everyone fits in,” said Anthony Fuccillo, Provincetown’s tourism director.
Fuccillo says members from both boards were in favor of the new theme and that discussions about the branding will continue.
The town has had a similar tourism logo for the last 25 years and officials are looking for something fresh that will appeal to everyone.
“It’s great for visitors but it is also a tagline and a positioning for the town for the growth – people who want to consider being a resident and move here,” Fuccillo said.
Members of both boards will meet again to discuss the branding on July 31.
“They want to see more on this and more creative to back it up before we move forward and make a final decision on what we will be doing with our brand positioning,” Fuccillo said.
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