Harwich Chamber Brings the Parade Back to Cranberry Fest

Cape Cod CranberriesHARWICH – Harwich businesses quickly signed up this summer to have floats in an parade that hasn’t happened in a few years.

Harwich Chamber of Commerce Executive Director Jeremy Gingras says renewed interest in the parade prompted them to bring the event back..

“A big part of the fall was always the Cranberry Festival, with the music and the parade,” Gingras said. “One of the overwhelming themes was the community spirit.”

For the past few years, the town organized music in Brooks Park instead of a parade.

Gingras said that over 70 floats can be expected in this parade, as of late August.

The route may be familiar to past attendees of the parade; it begins at Freeman Street and Route 28, then goes through Harwich Port to Doane Road. From Sisson Road it will cut through Main Street and end on Oak Street.

“Fall isn’t as strong as summer, but there’s a lot of room for growth,” Gingras said. “We want to bring more people to Harwich.”

Gingras said spectators can expect more exciting development this year.

The final bit of branding strategy, as part of an 18-month-long town rebranding session, will be unveiled at the parade.

“We’ll be unveiling the town’s new logo, tagline, and some new marketing strategies as part of the parade to help boost the image and take Harwich to the next level,” he said.

The parade begins at 11:30 a.m. on Sunday.

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