L.L. Bean Launches First Cape Location

MASHPEE – A major national retailer now has a presence on Cape Cod. L.L. Bean officially opened their new twenty-thousand square foot facility in Mashpee Commons on Friday.

The company already operates five locations in Massachusetts, and another 27 across the country, specializing in athletic and outdoor supplies, apparel, and footwear.

“We have apparel, outerwear, gear for camping, fishing, paddle sports, and hiking,” said Sunny Millett, an Experiential Marketing Specialist at L.L. Bean “Business has been great, we were really busy even during a soft opening and then yesterday we had about 400 people in our gift card line so that was really exciting.”

The Mashpee location, formerly the Gap clothing store, has actually been open to the public since last Monday, but this weekend’s grand opening festivities are a chance for the community to sneak a peek at a brick and mortar sore selling merchandise that most of the public associates with seasonal catalogs.

Millett says that the company chose to come to the Cape for a reason, “First of all the amount of outdoor space that you guys have I mean there’s a ton to do outside whether it’s the beach, paddling, boating, walking, so that is what really drove L.L. Bean to the Cape. And then it’s also the people they know our brand, the brand fits well.”

The celebration features activities for adults and families including fly fishing practice, an archery range, bean-bag toss, knot tying, contests, raffles, giveaways, and the iconic L.L. Bean Boot-mobile on display behind the store.

During the events L.L. Bean gave away ten pairs of tickets to Boston Red Sox games as well as a trip for four to Maine, where the company is headquartered.

By DAVID BEATTY, CapeCod.com NewsCenter

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